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Sales Manager - MICE

Property:​ COMO Metropolitan London

Position:​ Sales Manager - MICE

Base Location:​ London

Department:​ Cluster Sales and Marketing

Reporting to:​ Cluster Director of Sales and Marketing

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Tasks/Responsibilities:​

  • Prospect, identify, and secure new MICE business across corporate, agency, and association segments
  • Manage an active sales pipeline, conduct sales calls, attend industry events, and build strong client relationships
  • Prepare proposals, negotiate contracts, and convert leads into confirmed business
  • Collaborate with Operations, Events, and Revenue teams to ensure smooth event delivery and maximise revenue
  • Conduct site inspections and deliver presentations to prospective clients
  • Analyse market trends and competitor activity to identify growth opportunities
  • Maintain accurate forecasts, reports, and CRM data
  • Achieve monthly and annual sales targets for meetings and event revenue
  • Represent the hotel at trade shows, networking events, and sales missions
  • Complete expense reports accurately and in line with budget guidelines
  • Maintain up-to-date knowledge of competitor hotels and market trends
  • Lead, support and develop a team of two responsible for sales and planning

Job Requirements:​

  • Minimum three years’ experience in hospitality sales within the luxury segment
  • Proven background in hotel MICE or event sales, ideally within the London market
  • Strong understanding of corporate, agency, and event segments
  • Excellent communication, negotiation, and presentation skills
  • Ability to build and maintain long-term client relationships
  • Strong organisational and time-management abilities
  • Knowledge of revenue management principles and CRM systems